COMPANY “KULA” REFUSES TO USE IMPORTED RAW MATERIALS,DESPITE THE SHORTAGE OF TKEMALI AND CHERRY IN THE COUNTRY 

"KULA" COMPANY "CEO", IVANE GOGLIDZE “,NOTES THAT FRUIT IMPORTED FROM OTHER COUNTRIES OFTEN ARRIVES UNRIPE, LOSES ITS NATURAL TASTE AND SWEETNESS, AND IS UNSUITABLE FOR THE PRODUCTION PROCESS.

AS THE COMPANY’S FOUNDER NOTES, IMPORTED FRUIT WILL ONLY BE USED TO REPLACE LOCAL SUPPLY IN UNAVOIDABLE SITUATIONS. REGARDING THE CURRENT SITUATION, HE STATED THAT PART OF THE SHORTAGE HAS BEEN COVERED BY THEIR OWN ORCHARDS, WHILE FOR THE REMAINING PORTION, THEY PAID 20–30% MORE ON THE LOCAL MARKET.

AS I MENTIONED, THE MAIN SHORTAGE WE FACED WAS IN PLUMS AND TKEMALI. REGARDING IMPORTS, TKEMALI IS A GEORGIAN PRODUCT AND CANNOT BE SOURCED FROM OTHER COUNTRIES. AS FOR PLUMS AND FRUIT IN GENERAL, I DO NOT CONSIDER IMPORTING AT ALL. FOR EXAMPLE, WHITE PLUMS DO NOT EVEN EXIST IN OTHER COUNTRIES. FIRST AND FOREMOST, I NEED TO DEVELOP MY OWN ORCHARDS. IF I START IMPORTING, IT WOULD ONLY BE IN UNAVOIDABLE SITUATIONS, BECAUSE FRESH FRUIT IMPORTS ARE DESTINED SOLELY FOR FRESH MARKETS. BRINGING FRESH FRUIT DIRECTLY INTO THE PRODUCTION PROCESS IS DETRIMENTAL. TO EXPLAIN IN MORE DETAIL: WHEN RAW MATERIALS ARRIVE FROM ABROAD, THEY CANNOT PHYSICALLY BE SENT AS PRODUCTION-READY FRUIT. OFTEN, THE FRUIT ARRIVES UNRIPE, AND SOMETIMES IT RIPENS DURING TRANSPORT, LOSING THE SUGAR CONTENT AND FLAVOR QUALITIES THAT WE REQUIRE. THEREFORE, IMPORTING IS NOT A VIABLE OPTION. YOU’VE PROBABLY SEEN, FOR EXAMPLE, HOW BANANAS ARRIVE IN THE COUNTRY GREEN AND ONLY RIPEN LATER… THIS KIND OF PRODUCT DOES NOT WORK FOR US. FOR THIS REASON, I PREFER TO BUY LOCAL RAW MATERIALS, EVEN IF IT COSTS MORE“, – SAID “KULA” FOUNDER.

“GEOTASTE” HAS BECOME THE OFFICIAL DISTRIBUTOR OF "KULA" BRAND PRODUCTS IN THE UK. YOU CAN PURCHASE THEM BOTH IN OUR ONLINE STORE AND IN SUPERMARKET CHAINS UNITED KINGDOM.